Product photography has always been a part of advertising. It is about presenting a product photographically. The goal behind this is clear. The pictures should have a sales-promoting effect. Thanks to the Internet, product photos have become much more important in recent years. Because if you want to be successful on the Internet and want to sell your offer online, you need very good photos.
Despite the increasing importance of product photography, there is often no real differentiation between it and advertising photography. There is a key difference between these two types.
The product is the sole focus
The requirement for product photos is easy to explain. A product must be presented objectively for sales or advertising purposes. The product is absolutely the focus. This way, it is easier for customers to use the click here button and see all the products advertised.
Elements that distract from this, such as decorations, are completely dispensed with. The viewer should be able to perceive the product alone and concentrate on it. Normally, product photos are taken in the studio. With large objects, such as prefabricated houses or industrial machines, a shoot in the studio is obviously not possible. In this case, the photos are taken directly on-site.
What is the difference between product photography and advertising photography?
In contrast to factual product photos, advertising photos should achieve one goal. It is to arouse emotions and feelings. They clearly differ in the way they are presented in one fact. Advertising photos show everything possible including the product, of course.
Accordingly, advertising photography is associated with much more effort. From the location to the actors, everything has to fit perfectly so that the desired target group gets the attention. While product photos should convey the impression of objectivity for the viewer, advertising photos should trigger emotions in potential customers and thus an incentive to buy.
Transitions can be fluid
Sometimes the transition from product photo to advertising photo is fluid. For example, if people or animals are shown with the product, if the product is surrounded by decorations, or if it is photographed in a special environment. The transition from product photo to advertising photo is important so you have to be flexible.